Talking and singing toothbrushes make brushing fun and increase brushing time by 73%.
Fontana, CA – February is National Children’s Dental Health Month and marks the completion of a first-of-its-kind study that looked at brushing times of children in the US and how “fun” can influence brushing times.
Brush Buddies , the world’s leading provider of entertaining and educational oral care products, recently worked with a suburban after-school community center to reach 58 boys and girls, aged 7-16 years old. In that environment, each child was provided a standard manual toothbrush from a leading US manufacturer and asked to brush as they normally would at home. Each subjects’ brushing time was observed and noted without their knowledge. One week later, the same subjects were allowed to choose a Brush Buddies Talking or Singing Toothbrush and again had their brushing times observed and noted without their knowledge.
- The study found that while using a standard manual toothbrush, the children brushed an average 63 seconds.
- Average brushing times were far less than the commonly accepted goal of 120 seconds (2 minutes).
- The same children, using a Brush Buddies Talking or Singing Toothbrush increased their average brushing time to 109.2 seconds (1 minute 49 seconds); delivering a 73% improvement.
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Subjects 7-9 years of age chose a brush from the Brush Buddies Talking line of toothbrushes that included the talking characters. These toothbrushes instruct proper brushing technique in fun animal character voices playing for two minutes.
- Subjects 10-16 years old chose a brush from the Brush Buddies Singing Toothbrush line featuring Justin Bieber and his hit songs Baby & U Smile or Somebody to Love & Love Me (each brush plays two songs for two minutes).
“We were interested in identifying how ‘fun’ could improve one of a child’s most tedious tasks,” says Anish Patel, Brush Buddies CEO. Patel added, “By eliminating all variables but the toothbrush, we were thrilled to see that our entertaining and educational toothbrushes delivered a 73% improvement in brushing times. As we expand this product line our goal is to reach the adult market.”
About Brush Buddies
Brush Buddies is a line of entertaining and educational oral care products for people of all ages; including Sonic Toothbrushes, that clean with 30,000 stokes-per-minute, Singing Toothbrushes, that feature today’s most popular music artists including Justin Bieber, Talking toothbrushes, designed as five animal characters to teach young brushers proper technique, Poppin’ toothbrushes, designed as five animal characters whose brush head pops with action and Standard toothbrushes, designed as three whimsical characters ergonomically sized for smaller hands.
For more information visit: http://www.brushbuddies.com
Connect with Brush Buddies online:
- Twitter: http://www.twitter.com/brushbuddies
- Facebook: http://www.facebook.com/brushbuddies
- YouTube: http://www.youtube.com/brushbuddies
Source :

www.sfgate.com


Together We Rise received a great deal of recognition after the singer promoted the organization to his enormous fan base via Twitter. “Justin Bieber inspired a lot of young people to give back. It’s a ‘thank you’ for helping us and we want to give back in your honor,” the CEO said.
Humanitarian singer Justin Bieber is well-known for his generous financial gifts to charities large and small. He’s helped out charity benefit causes like supporting troubled teens and the need to help feed impoverished families by making donations to food banks. Now a fan group has taken steps to give back in their own way, honoring Justin Bieber by singing him a new birthday tune as a gift in the process.
Justin Bieber’s fans are working to give back the same way the pop star readily does. Several of Bieber’s biggest fan groups, as well as the nonprofit Together We Rise and Brush Buddies (the makers behind the singing Bieber toothbrush), have all teamed up to work on a charity single.
This prize pack (valued over $100) has it all!
Justin Bieber has had more than his fair share of products launched with his brand, and Ashtel Dental has added to the Justin Bieber Oral Care line. They have added the famous Sonic Care toothbrush as part of the BrushBuddies line. It will come in 4 color options (gold, purple, red and blue). It was designed for 33,000 brush strokes per minute, and comes with a replaceable brush and AAA battery. It will be sold for around $15.00. Like the previous versions, it will play Justin’s music for the recommended amount of time to brush your teeth.
Would you believe a toothbrush that plays Justin for two solid minutes? No, it’s not a joke. This is for real and maybe not a bad idea at that. Just be sure you make it clear that they turn it on only while brushing. It’ll keep them at it for a full two minutes and they’ll get their teeth clean and maybe they’ll close the bathroom door so you won’t have to hear the two songs over and over.
